The message of the Estee Lauder Companies' 2008 Breast Cancer Awareness Campaign is "World Pink: World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference."
This October, the BCA Campaign will be present in over 60 countries and unite around a common goal: to reach every corner of the world with the message about the importance of early detection, and to raise significant funds for research in order to attain a world without breast cancer in the not to distant future.
Fifteen of the Estee Lauder Companies' highly sought-after brands will sell Pink Ribbon Products to raise money for the Breast Cancer Research Foundation.
The participating brands are:
Bumble and Bumble
Lab Series Skincare for Men
Tommy Hilfiger Toiletries
Sean Jean Fragrances