Spring/Summer 2010 Beauty Trends from Aveda - NY Fashion Week

Spring/Summer 2010 NY Fashion Week Report

Here's our first beauty trend report from NY S/S 2010 Fashion week! Celebrity hairstylist Odile Gilbert, pictured left, styled the looks for the John Patrick Organic fashion show using Aveda products.

Odile says about the looks, “I call this chic-bohemian look ‘the wave.’ Patrick was inspired by a photograph taken in the Krazy Kat Club in the 1920’s, where the girls embodied a “wholesome Bohemia” full of enthusiasm and creative spirit. We worked together to translate this inspiration into a look for the seductive, modern girl who attends private speakeasies. She is distinctive, intellectual, and very pretty—yet fun-loving and young.”

Here are the full details on the looks she created, as well as all the products. - RLB

The Look:
The hair look for John Patrick Organic is a modern, playful take on Bohemian-chic. Hair is smooth and shiny on top with soft, free-flowing curls below the cheekbone and volume at the front—pulled back into a barrette, adding a girly touch.

Get the Look/Step-by-Step:
Step 1: Prep hair with Aveda Phomollient™ Styling Foam to add body, volume, and shine.

Step 2: Brush hair through and create a deep side part.

Step 3: Divide hair into three sections: bottom, sides/top and middle, and secure in place with hair clips. Spray

each section generously with Aveda Air Control™ Hair Spray for shine and hold.

Step 4: Starting with the nape of the neck, curl small sections of hair using a 1 inch barrel curling iron. Once curled, roll each piece into a loop using your index finger, and hold in place with a single-pronged hair clip. Continue

curling hair, working around the sides toward the top of the head, leaving a one inch piece of hair untouched. Spray each curl with Aveda Air Control™ Hair Spray for added hold.

Step 5: Curl the one inch piece of hair forward and secure with a single-pronged hair clip to allow the hair to cool.

Step 6: With the exception of the front curl, remove all hair clips and brush curls through to create soft, full waves.

Step 7: Rub Aveda Light Elements™ Shaping Wax between palms and smooth over the top of hair to reduce flyaways and add shine. Hair is now smooth from crown to cheekbones becoming full, loose curls.

Step 8: Remove clip from top curl and twist slightly to create volume and lift in front. Secure hair in place with two small hair pins, and then pull back with a larger barrette that matches hair color. Spray Aveda Air Control™ Hair Spray directly on the lifted section of hair to add volume and hold.

Step 9: Finish the look with a final misting of Aveda Air Control™ Hair Spray.