Beauty inventor and creator of the Lipstick Queen line, Poppy King, has partnered with Count Me In For Women’s Economic Independence to launch a sheer fire engine red gloss – aptly titled FIRED UP POWER GLOSS*– to help fuel the fires of women who are creating new jobs and leading the nation out of recession.
100 % of the profits from the sale of FIRED UP will go to Count Me In, the leading national not-for-profit provider of resources, business education, and community for women entrepreneurs.
Women own 10.5 million businesses across the U.S., generating $940.8 billion in annual revenue and $173.7 billion in payroll, according to the U.S. Small Business Administration. According to several economists, women are set to comprise more than half of America’s workforce by year’s end as well as still being regarded as the primary caregivers in their households.
“The power of red and its mystique is already embedded in our culture” says King. “From Rosie the Riveter’s trademark red lips during World War II, no cosmetic item has more power to get a woman FIRED UP about the task ahead.” - RLB
Go--> FIRED UP is available exclusively in the US at www.lipstickqueen.com
*Review coming soon!