Cosmetics are notorious for containing harsh chemicals, synthetic ingredients, and being sold in mountains of unnecessary packaging. Environmentally friendly cosmetics companies are starting to pop up here and there, but few have gone to the lengths that Physicians Formula have with their Organic wear line to ensure that they provide their customers with the best all-natural makeup solution on the market. The ingredients are free of synthetic preservatives, 100% cruelty free, and even the packaging is created with the earth in mind.
For the moment, Physicians Formula Organic wear seems to be focusing on foundation products - powders, bronzers, and brushes, but these are the most important products in terms of ingredients, as you tend to use them all over your face rather than just in a particular area. I particularly love the way the compacts are designed - it's a recycled paper compact (yes, really) with a natural goat hair brush. Beautiful and responsible - a great combination.
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