This is a match made in heaven!
CoverGirl and Olay have joined forces to create the first serum primer, as part of the CoverGirl Simply Ageless line.
I recently had the opportunity to try and see the primer in action at a special CoverGirl launch event with celebrity makeup artist Molly Stern.
As a initial demonstration of the primer's smoothing abilities, we were all given a piece of sandpaper, and then asked to put on a bit of foundation on it - rough, splotchy to say the least. Then we were asked to put on the primer first and then the foundation - smooth as butter!
However, that's not all this primer can do. It's also infused with Olay's Regenerist complex which firms the skin appearance also speeds the exfoliation rate of the skin, improving it over time.
After the initial demo, I began using the primer daily before my makeup application and I must say I'm very impressed. It's creamy like a lotion coming out of the tube initially, but when on my skin it was extremely light and absorbed immediately (start out with a small amount for best results). I loved how easily my foundation or tinted moisturized applied over it, and how soft and moisturized my skin was during the day. Just one pump is needed, so although this is a fairly small tube, it will last a few months with daily use. For those of you with little fine lines and skin in need of a little tone improvement, I'm happy to say that this helps with this as well with daily use.
As with any great primer, it also helped my makeup stay in place during the day, and didn't add any unnecessary oil to my t-zone, or clog my pores. This is a case where you get to reap the benefits of a "team beauty effort" (Olay/Cover Girl), and also not have to break the bank to get it. - RLB
Go-->CoverGirl/Olay Simply Ageless Serum Primer will be available in stores and online July 2010