NY Beauty Event - "I Care for Talika" Event Sept. 23rd, 2010

drugstore.com Our lovely friends from the French beauty brand TALIKA have created a super fun (free) event that everyone in the NYC area can participate in!

It's called I CARE FOR TALIKA and it's a unique, first-of-it's kind art event taking place all over the city on Thursday, September 23rd, 2010 from 9:00am-8:00pm. The event is a street campaign to launch the "I Care For Talika" online campaign.

Several artists will leave an imprint on the streets of New York City at the following locations below. Don’t worry if you’re not the first on the scene—the Talika cigarette girls will be handing out samples and information about the contest all day long, so you’ll still have a chance to learn about Talika and try some products. Just look for the girls wearing Talika blue!

Stayed tuned in the future for more “I Care for Talika” Talika street art events in cities around the US and internationally!

NY Location Schedule:

9:00am @The Today Show/Rockefeller Center;
10:30am @Times Square;
11:30 am @Columbus Circle;
1:00 pm @Union Square;
2:00 pm @Washington Square;
4:00 pm @The Apple Store (5th Ave)
6:30pm @The Meatpacking District.

If you can't get to any of the locations, or you're not in New York, you can also follow the action on Twitter all day long and log onto Facebook http://www.facebook.com/TalikaBeauty to register for the contest. - RLB

Here's more information on the actual "I Care for Talika" online contest for all you designers/artists and packaging talent out there:

The “I Care for Talika” contest is an online competition in which participants will post a piece of visual art that they think represents Talika. Anyone can enter the contest—it is not just limited to professional designers and artists! The key to posting is being imaginative enough to come up with a great, creative idea.

The Prize: In addition to the opportunity to design packaging for an upcoming Talika gift set, the winner will receive a two-night trip for two to Paris to include airfare, hotel, a treatment at the Talika Spa in the Pershing Hall Hotel, and a meeting with members of Talika’s creative team to discuss the gift set packaging design.

How do I enter?
Post your Talika art to facebook.com/TalikaBeauty between from Thursday, September 16 to Saturday, October 30.

What are the judges looking for?
Creativity - 30%
Illustration of Talika brand values and spirit (DNA) - 20%
Respect of Talika color codes - 20%
Marketing Efficiency to relate to consumer - 20%
Viewer’s Choice (Public Vote) - 10%

Who are the judges?
Alexis de Brosses – Since purchasing Talika in 1996, de Brosses has restored and modernized the Talika brand image, developing new natural beauty concepts and products that ally simplicity with specificity to promote the universal beauty of women.

Antoine Bouillot
Antoine Bouillot is a visual artist, director of video clips, and artistic director for the fashion and luxury world. His works play on humor and the unwritten codes of the luxury world and denounce the excess that comes with it. He is also a member of the Norwegian rock-electro group DATAROCK.

Matin is one of the most sought after fashion and celebrity make-up artists working today. His work has been published on the international and domestic covers and pages of Vogue, Elle, InStyle, Glamour, Cosmopolitan, Marie Claire, and Vanity Fair and his current and past clients include Claire Danes, Meryl Streep, Angelina Jolie, Julianne Moore, and Gwyneth Paltrow.

Bonnie Blake
A Bonnie Blake began her career as an advertising manager and then director of creative services (print) for major advertising agencies and media companies in the New York area with clients such as New York University, AT&T, Forbes Magazine, PepsiCo, CNN, National Geographic Television, and HarperCollins. Bonnie now serves as director of the Graphic Communications Management and Technology program at NYU’s Steinhardt School of Education.

Judy Ross
After receiving a BFA in painting and studying printmaking and textile design, Judy Ross discovered the ancient Indian art of “chainstitch” embroidery in 1989. Ever since, she has used this technique to transfer her artistic ideas into fabric and yarn, creating collections of scarves, shawls, and home design items like pillows, wall hangings, and rugs.

Nicki Sebastian
Nicki Sebastian holds a masters degree from NYU's graduate school in Arts Administration and currently acts as Operations Director for RxArt. RxArt is a non-profit organization dedicated to placing original fine art in patient, procedure and examination rooms of healthcare facilities—at no cost to the institution—to improve otherwise sterile environments through contemporary art, promote healing, and inspire hope in patients, families and staff.

For more information and official rules and regulations for the “I Care for Talika” contest, check out the “Contest” tab at Facebook.com/TalikaBeauty.


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