Even though this is a matte stain, there's still a slight dewiness to it that I really loved, while making my lips feel cushion soft like there was a lip balm included. It didn't make my lips feel, dry cracked or peel as some lip stain formulas can. It was long lasting (I really only reapplied about 1x a day in the late afternoon after drinking, eating lunch. Even late in the day, there was still a trace of this pretty mauve berry pink shade which gave me a nice "your lips but better" effect.
The other great feature of the stain is that it's buildable color. With one swipe you get a very natural, barely there effect, but I was able to do about three layers for a much more prominent pinky shade when I wanted it. The minty fragrance is also lovely and fresh! There's a nice color range in the line, from this natural shade to really fun, bright pinks and reds. - RLB
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*This product was provided courtesy of Tarte PR for reviewing purposes.