One of the highlights of the recent 2011 Spring/Summer Paris Fashion Week was the Alexander McQueen Ready to Wear show.
Newly appointed designer Sarah Burton incorporated Minx nails into a superb collection that has everybody still talking.
U.K. nail stylist Marian Newman headed the team responsible for the Minx nail fashions. Newman says Sarah Burton and stylist Camilla Nickerson provided a few swatches of fabric that represented the "feel" of the collection in order to assist creation of Minx that would complement the designs perfectly.
The Minx design team then developed a wide variety of Minx templates in preparation for the show.
"Some of the templates created were exact reproductions of the fabrics, while others were a gold version that used the motifs of the fabric (see one of the standout dresses in the collection left), and still other designs were a more "natural" variation that accessorised the more delicate pieces," explains Marian.
The shape and length of the nails was natural, but super-maintained with an elegant but short oval shape.
Marian and her team applied the Minx straight on to the nails of some of the models, and false tips for some of the others in order to present the "couture" 1-2mm free edge in a perfect oval. The end result was a flawless collaboration of McQueen and Minx, with Minx using both artistry as well as technology to extend fashion to the very fingertips. Bravo!
I have a strong feeling we'll see more press on/sticker type nail products using similar themes for spring on shelves/online...watch this space for details! :) - RLB
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*Images courtesy of Minx.