Talika Paris has created Skin Retouch in order to give you the ability to actually do this. Talika's founder created the product after being inspired from actual photo retouching techniques.
This allowed the product to be pressed though a small slit in the top of the tube. The top also acts as a "spatula" which is recommended to apply this weightless liquid/gel-formula directly to the skin with. Other options are using fingers, a foundation brush and a cosmetic sponge, but I found the best results were, in fact, using the built in spatula on the tube to apply.
But, within seconds my skin did appear naturally matte, with a more even tone and a bit of "soft light focus glow". Amazing! It didn't dry out my skin, or clog my pores. It added a touch of moisture, but if you have dry skin, you will need to add a lightweight moisturizer first. My skin retained a fairly matte appearance throughout the day, with just a bit of shine that needed to be blotted in my t-zone.