Clinique Revamps its Fan-Favorite Moisturizer...with Even MORE Moisture

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No, this isn't a cruel, sick joke. Clinique has changed its go-to moisturizer after 45 years. But before you pitch a fit, start throwing things, or go bezerk raiding your skincare stash for almost-empty discarded yellow bottles, hear me out. The new-and-improved Dramatically Different Moisturizing Lotion+ isn't so dramatically different from the tried-and-true original. Same name, same bottle – except for the easy-to-miss "+" at the end of it – but now, after a revamping process that took over six years to perfect, the world's go-to lotion since 1968 boasts even more moisture.

Don't worry, the iconic moisturizer's non-greasy texture is still the same (thank goodness), but with a new complex that strengthens skin's moisture barrier to protect against damaging environmental factors while keeping your skin soft, smooth, and hydrated. "It comes across very simple and basic, but it was one of the most difficult things I have ever developed," says Janet Pardo, senior vice president of global product development. So, Clinique fans – have you tried the brand's new-and-improved take on everyone's favorite lotion? Let us know your thoughts in the comments! - Alexandra Gambardella

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