The newest addition to the Estee Lauder Pure Color range, Cheek Rush is handy product that's not only a joy to apply, but really does deliver a beautiful flush of color that sets almost instantly - and stays put ALL DAY.
One of my favorite shades was the Pink Patent (shown, above), which a true, medium-deep pink, with slightly cool undertones. The texture is a thin, smooth gel and the best way to apply it is with a foundation brush. I simply added a small drop of the gel directly on to my brush and then began applying right on the apples of my cheeks in quick strokes. Then I blended the blush very quickly (I can't stress the enough - you must work quickly with this formula!) outwards towards my temples. Another tip is since this is a gel formula as opposed to a cream, if you have dry/very dry skin, use a hydrating primer before applying the Cheek Rush.
This color instantly brightened up my face and if I was in a rush in the AM, I would just refine my brows and do a quick liquid eyeliner and I looked bright, awake and cheery! The finish is "natural" matte and does stain the cheeks so this color will go on and on with you (even in very hot climates) until you remove it in the evening.
I also love the packaging in their color coordinated pump tube. It's perfect to toss into your makeup bag or travel bag. The tube is also very well designed to deliver precisely the right amount of product. I would say just a half a pump is all that's needed for a an average application. Once you try one shade you'll start to want more! - RLB