As per the directions, this is a gel to be used at night time before bed. The texture of this gel is a little heavier than your average gel, and once on the skin, it is sticky.
But - before you let that turn you off, keep in mind that the stickiness only lasts until it's fully absorbed into the skin. Once that happened for me, my eye area felt hydrated and soft, but definitely with a slight "film" over it. Keep in mind as well, this gel is very concentrated, so I only used about a pea sized amount for both eyes. (I would discourage using more than this).
I used a light massaging and tapping method with my fingers, moving in an upwards motion to apply. I really took my time in the evening, usually doing this for about 1-2 minutes. It was such a nice little luxury at the end of a long day.
To enhance the refreshing effects, I leave this in my refrigerator, and at night during the summer, it was such a treat to take it out and apply the cold gel under my eyes after cleansing!
Even more amazing - the effects of this Lift Eye Gel continued throughout the morning, so I no longer had to apply my usual eye cream before my makeup. I simply didn't need it, because my eye area had already been"prepped" from the overnight treatment.
If you want to beatify while you're sleeping and see real improvement in the eye area, look no further than this stellar eye treatment. - RLB