Well, BB Cream is NOT over and it's not dead in 2014 guys.
e.l.f. has a new BB Cream with SPF 20 that shows that there's still a lot of great innovation in the BB space.
e.l.f Studio BB Cream SPF 20 has a formula which actually gives you a primer, moisturizer, coverage and sun protection all in one product - for just $6.00.
This is a great BB Cream option for those of you with drier/very dry skin (naturally or just during the Winter months) - or who are going for a dewy look.
I was extremely impressed with the texture and coverage of this BB Cream. The texture felt slightly thick but still very smooth and silky when I applied it. Once on my skin, it instantly melted and absorbed, but with a dewy finish The coverage is almost that of a foundation - but it still felt very lightweight. I used the Dark shade (shown, above), which was a good match for me, and had the right mix of yellow and orange undertones.
The hydration lasted all day, which makes this ideal to wear in the cold, winter temps. If you have great skin tone, this will give enough coverage that you probably won't need concealer, but if you have more prominent discoloration, like dark under eye circles, you will need some concealer along with this BB Cream. Another great feature is the SPF 20, (which is important even in the Winter months). I also road tested this with a primer and without, (since it states it has a primer in it), and I have to say I was pleased with both. I'd say if you're really pressed for time in the AM, it's certainly going to still work for you without a primer.
If you're on the search for a reasonably priced all-in-one BB Cream, or need one with more coverage and hydration than you've had in the past - this is the one! - RLB
Go--> e.l.f Studio BB Cream SPF 20
*This product was provided courtesy of e.l.f. PR for reviewing purposes.