Almay is not a brand I've gravitated towards in the past, but I have to admit, I was extremely impressed and pleasantly surprised with Almay Smart Shade Butter Kiss Lipstick, Pink-Medium,(shown, top) when it arrived as part of a CVS Beauty 360 package of beauty products I received recently.
This Almay line is a new collection of lip colors featuring shades expertly chosen to compliment women based on their skin tone (they categorize by Light, Light-Medium and Medium). They claim they have the perfect Berry, Pink, Nude or Red for everyone!
Almay Smart Shade Butter Kiss Lipstick, was intensely creamy, hydrating and pigmented. It felt so amazing on my lips - cushion-y soft with no sticky or waxy feel.
My lips were moisturized, but without a slippery feel. The pigment was surprisingly intense. With just 1 layer I got very close to the pink of the tube, and with two it was a perfect opaque match.
The Pink-Medium (which, FYI, also works well with skin tones darker than what is typically considered "medium" - like mine), was a cheery fuchsia-pink that really brightened up my complexion.
There was no shimmer or glitter and the finish was a natural shine. I found myself reaching for this not only for the shade , but how great it made my lips feel, day after day. The hydration lasted for hours - and the color stayed on even after several drinks under from morning to the afternoon. I generally only had to reapply about 1x more during the day.
I even picked up a nice red/deep brown-based nude Almay Smart Shade Butter Kiss Lipstick, Nude-Medium, (shown, left) which will work well for dark/very dark skin tones. There are 12 shades in the line, some created for lighter skin tones as well, like the pretty pink/brown nude Almay Smart Shade Butter Kiss Lipstick, Nude-Light / Medium, and the peach/brown nude Almay Smart Shade Butter Kiss Lipstick, Nude-Light.
I promise you, once you've tried one, it's going to be hard not to get a few more! P.S. They're only about $6.99. - RLB
Purchase Here: Almay Smart Shade Butter Kiss Lipstick, Pink-Medium, .09 oz Also available at CVS and most major drugstores nationwide.
*This product was provided courtesy of CVS Beauty 360 PR for reviewing purposes.