Budget Beauty Find - Rimmel Keep Calm Lip Balm

Borrowing from the famous British phrase "Keep Calm and Carry On" ( At the start of WWII the British printed this phrase on posters as a way to raise the morale of the British public), Rimmel has created a line of 6 tinted lip balms with fun spins on that very phrase.

Each of the Rimmel Keep Calm Lip Balm shades offers a light wash of color, in berry, pink, red and coral versions.

These balms feature bright, fun designs and are great for teens/tweens just starting out with makeup, and adults who just want a simple, more natural look, for weekends, working out, etc.
Two of my favorite shades are Keep Calm and Rock is a neutral, warm, mid-tone pink shade, which gave me a light berry-pink wash of color. Keep Calm and Play is a mid-tone orange shade, which gave me a orange/coral wash of color (perfect for summer tanned skin!).  

All of the balms are moisturizing and have a very light slightly powdery flower scent (it's not a fruity or citrus one, as you might imagine from the colors/packaging), which I really liked.  Both the scent and flavor evaporated very quickly however.

The balms have a great smooth texture, and a creamy feel when I applied it to my lips.  I also loved the amount of hydration I got with them.  I had soft, hydrated lips all day, with just a small touch up in the late evening.

The color staying power is not like that of a stain, of course, but I was very impressed with how long with color did last, when I applied a few layers of the balm.  Even with eating/drinking I got about 4+ hours of continuous color.  I think you just might go back and get another one after you try your first! - RLB

*These products were provided courtesy of Rimmel PR for reviewing purposes.

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