Finally Free is the first product from Caitlyn Jenner X MAC Cosmetics. One hundred percent of sales from Finally Free lipstick will go towards the MAC AIDS Fund Transgender Initiative, which provides funding to organizations and programs that help the trans community.
The lipstick is an easy-to wear, medium-dark rosy pink with warm undertones and a subtle sheen finish. Cailtyn envisioned this precisely because she wanted as many people as possible to be able to buy it (and wear it) - and thus contribute more to the MAC AIDS Fund. I think this was a brilliant strategy and the resulting shade is beautiful and versatile.
Finally Free (which is an online exclusive), is going to become a staple in my nude-easy pink lipstick shade collection. The texture is smooth and glided easily across my lips. There's quite a lot of pigment and it was deposited evenly. It has opaque coverage which can be layered for a bolder lip. There's no shimmer and a natural shine.
This was perfect for an every day look, a natural, feminine weekend look or days when I wanted a pink lip that I knew would work with anything I was wearing, etc. Finally Free was hydrating, but not overly oily, and while not a long wear formula, it sat very well on my lips and left a nice stain even after drinking/eating, so my touch ups were very light during the day.
Word in the beauty industry is that Finally Free lipstick is just the beginning and there are more makeup products from this duo on the way. I, for one, am eager to see what else is on the horizon for MAC x Caitlyn Jenner! - RLB
Purchase Here: MAC x Caitlyn Jenner Finally Free Lipstick