I LOVE products which work beautifully and make me realize there's still so much more in beauty fixes to be discovered.
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IT Cosmetics Je Ne Sais Quoi(TM) Hydrating Color Awakening Lip Treatment is not just a lip balm. It's a color infused lip treatment which gives lips intense hydration without any greasy, oily, sticky or heavy feel. IT Cosmetics Vitality Lip Flush Technology reacts with the warmth of your own lips to create a subtle, natural pink flush.
My lips felt soft, smooth, naturally plump and hydrated. The pink shade that is produced by the technology doesn't get very deep, and it doesn't intensify with additional layers. This is really when you just want a hint of color, and/or need all day lip moisture and plan on layering with another lip color product anyway. When I wore this under other lipsticks, lipstains and lip crayons it worked well and continued to hydrate my lips.