A few weeks ago, I covered the new launch of the Pantene hair care collection, and also laid out how African-American and other women of color with curly, wavy, or textured hair could use the various products in the line.
Pantene has also created a fantastic promotion to run along with new ads for the collections.
The brand held an open casting call last year to find four African-American women with beautiful, healthy hair to star in Pantene advertisements.
Three of the four winners of the “I Love Pantene!” casting call contest are appearing in advertisements right now! Brooke Martin, Shea Pegues, and Tasia Spencer’s (pictured, below), national print advertisements are currently featured in various publications, including Essence, Ebony, JET, and Sophisticate’s Black Hair, as the newest faces of Pantene. Simone Delahoussaye is the fourth winner, and her advertisements will start running in 2011.
To learn more about these lovely ladies, visit their bios, located on Pantene.com